Keynotes brand identity needed to achieve two main goals. The first was to ensure the brand filled clients with legitimacy and confidence, inline with the conservative and sensitivity nature of the accounting industry. The second, was to ensure the innovative and approachable nature of the business was communicated throughout.

The conservative and corporate nature of bookkeeping was expressed using two-tone blue as the overarching colours. Transparency was represented by a K as an open book. Approachability was communicated through the use of pink (humanity) and green (nature).

Finally, a “Keynote world” using hand drawn characters was created to communicate the innovative approach to the service.