Challenge
In 2016, over half a decade since it’s launch saw a big shift in expectation by youth demographics as to how they, accessed and interacted with brands. The brief was to give the brand a fresh logo, merchandise line and multimedia content.
Outcome
By customising XXX typeface, a less rounded, more defined logo was achieved. A new palette using a primal and striking “happy yellow” was complimented by the “Party face” icon.
A series of animations were created to better communicate the events diverse coverage of music genres.
